The Author’s Business Plan

Even as writers, we need a business plan. So, I wanted to share with you the best one for authors. Of course, you could probably apply this to whatever your career field is, maybe with just a few little tweaks.

Start with a Mission statement. I know, that sounds like boring work, but you really do need one. Just define yourself, what you do, and why you do it. This could encompass your goals, your vision, your intentions – everything. This sums up everything that makes you a writer in one succinct little piece. Think of this as YOUR elevator pitch.

  • who you are
  • what you read
  • what you write
  • what inspires you
  • how you write
  • why you write

Next, think about your brand and style. How do you present yourself and your writing to the world?

Think about your ideal reader.  Here’s a clue – it’s not everyone!

Establish some goals and timelines. This will help you consciously decide to focus your attention where you need it most at this point in time.

Categorize these goals depending on where your priorities are, what the difficulties of the goal are, and how long it will take you to achieve them.

  • Life time
  • Annual
  • Quarterly
  • Monthly

Make sure they’re the types of goals that set you up for actionable steps and realistic success.

What would you like to accomplish as a writer in the next 12 months?

Examine your work schedule. What will it take for you to reach the goals you have? What is working now, and what needs to change?

Though we hate the word, MARKETING is a big part of our success, whether we’re self-published or traditionally published. We have to get our work out there to the readers. We need to help them find us. Social media and online ads are a big part of that.

Once your plan is complete, stick to it. When yew opportunities come up, see if they fit your plan. It’s important to take advantage of potential windfalls, but only if they further your goals and you have the time.

Is what I’m doing or about to do helping me achieve my goals?

It began on the pages of a journal…

Sherry Briscoe has two passions: writing and working with writers. She has lived in Europe, and both the East and West Coasts of the U.S., has snorkeled with the stingrays and strolled through centuries-old castles. Her experiences have enriched her life and more importantly, her stories. (keep reading)